Let me ask you something.

Do you judge whether youre going to invest time or money in something based on its name or title, at least, initially?

What about the title of a book, movie, television show, website, play?

Of course, you do. We all do.

Thats one of the reasons you must choose the title of your Internet radio show or podcast with care. A creative, catchy title can significantly impact the number of people who take interest in your project and can serve as a powerful attractor to your programming.

What follows, consequently, are tips for picking a name or title for your show:

First, make sure that your title accurately describes the unique selling proposition (USP)of your show. In other words, what information (or benefits) is your show selling? Embody that in a title. For example, the name of my radio show, the Secret Information Revealed Show effectively communicates its USP which is as a purveyor of helpful little-known and highly-guarded information.

Second, to the extent possible, your show name should arouse curiosity. What does this mean? It should naturally trigger questions in the mind of your potential audience. The Secret Information Revealed Show is another great example of a name that accomplishes this. Arousing curiosity serves to draw your potential audience in to give you and your show a try. But heres the rub: the name or title should also be suggestive of answers to the questions that the title brings to mind, hence my use of the word REVEALED in my show title.

Third, dont forget that your show is Internet based, consequently, when considering possible show names make sure that the domain name is available. Thus, come up with as many name alternatives as possible until you find one that is available. Further, in my opinion, you should always get a .com address versus any other extension. However, if you have come up with a killer name and its only available in .net go ahead and snag it.

Parting words: whatever name or show title you choose it should have but one aim, bringing in new audience. While your show content will determine who comes back for future shows, your show name will help hook them in the first instance.

Copyright 2006