Ill cut to the chase. To make your video look right, you have to wear makeup. Sorry guys, be macho if you want, but when you have a five oclock shadow after you just shaved, dont say I didnt warn you. The harsh lights used in studios penetrate several layers of skin that would appear a lot healthier if you had just put on some powder. It gets worse baldness seems to be highlighted by cameras for some reason, get over it and put on some makeup. Dont forget your nose and forehead, and always reapply during a break; youll thank me later.

While were on the vanity of things; clothes. Dont wear gaudy prints, black, red or white. When you review your video, you want to see yourself rather than your outfit.

OK, now that that is out of the way, onto cameras. Youll want preferably three cameras to ensure you have captured your speech and your audience from all angles. In order for your video to be of the best possible quality youll want to use Beta Cam, mini DV, or at the absolute worst, SVHS or HI8. Also, to have your video look great you should use professional operators and a director if they are using multi-cameras and a control room.

Lighting is the most important element when planning a video production. I have videos that were shot on poor quality cameras, but look great thanks to the right lighting.

If the organization is doing the editing, be right there in the suite as they do it. Ultimately, no matter what you have bartered, this is your finished copy and you should have a say in what is cut and what is not.

Lastly, scatter microphones throughout the audience. This will allow you to hear real reactions without the filters of lapel microphones.