Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

Radical and Disruptive Innovation

One of the most interesting aspects of creativity and innovation is the relationship between incremental and radical change.

a) Incremental change leads to radical shifts. A look at the work of many innovators shows that they tend to experiment for long periods with an idea, followed by a radical shift into new territory.

b) The shift into radically new territory results from the input of new knowledge or perspective or simply boredom with the old approach.

c) The distance between the original idea and the final idea increases exponentially when sustained tinkering is involved.

d) Radical experimentation benefits from the competencies learned whilst incrementally toying with previous ideas.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

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