Back in my early marketing days, finding the magic ticket to online success was my prime focus. Day after day I became engaged in the journey to find the internet El Dorado. I did find what I was looking for, nothing more than a fistful of air. The online marketing formula for success was always right in front of me or rather right inside. And yet still so many marketers are out there searching for that elusive ticket to success. Notice any successful marketer and you will find that their success is built strongly on their credibility. Yanik Silver, Marlon Sanders, Ken Evoy and many others all have credibility which precedes them. This is why they are all so successful. They focus on creating lasting materials which will work for them in the long term. Many marketers including myself have made that mistake by not doing so, which can prove to be fatal to your business. In the vast world of the internet, credibility is hard to comeby indeed. The internet removes the need for face to face meetings and dialogue, but that does not remove the need for trust and dependability. How can you create credibility for your online business? You can do so by establishing materials which will be of benefit to your readers and customers. Posting free ads to classifieds and to FFAs is not what I am talking about. These bring little or no results in the long run. Article writing, ezine publishing and posting to forums are examples of credibility building materials. When used in the proper way they seem to take on a life of there own and can bring wonderful results. And the best thing is that they have the ability to stick around for a long time after you create and publish them. All the examples stated are practiced by successful marketers. Some may use all the techniques or they might use one or two. My experience with creating credibility building materials has been wonderful. A few detractors may point out that using these strategies on a freely hosted website is lacking of credibility, but believe me they work. These techniques have been around for a while and many marketers can attest to the fact that they do produce results. Give your business a boost by focusing on creating credibility and getting your name in the public eye. Why dont you give it a try ? Copyright Nicholas Dixon |
