Time We spend Time. We bide Time. We waste Time and lose Time. There is a Time to weep and a Time to laugh; a Time for talk and a Time for song. And whether we like it or not, Time marches on. Try though we might, we cannot slow or stop Time. And the reversal of Time should best be left for the H.G. Wells class of authors.

As a child, I experienced many mornings when I would wish I had a stopwatch that I could use to stop Time, so that I could get that extra hour of sleep before school. This dream began after seeing a movie in which the main character had a stopwatch that would stop the world around him. As an adult, I still find myself dreaming about owning such a device that would allow me to accomplish many tasks in a given time period.

Albert Einstein taught us that Time is not universal. Instead, Time is relative. As children, we had the luxury of occasionally calling for a Do Over!, which in a childs relative perspective, is their way of turning back the clock. As adults, we have learned that about the best we can do is try and squeeze more into less. Or at a minimum, turn back the results of Time.

At our company, we have understood the challenges of beating the clock. As any business owner knows, beating the clock is an ever-present shadow that looms over us while we go about our tasks of nurturing our vision and trying to do too much with too little; too little help, too little expertise, too little money, or too little Time. But what is of vital consequence for us and is in fact the main reason we began this business back in 97 is not so much the passage of Time, but the effects of Time. We may not possess a stopwatch, but from a relative perspective can we postpone (or reverse) the effects of Time? Yes.

The first step is to shout with all the intensity of a childs heart - Do Over! This is the mental step, and for many people it can be the toughest. Too many of us get caught up in believing, Im too old for that. But is that true? From my experience (being of a competitive nature), I have certainly heard the echo of those words in my own mind. I still want to race motorcycles, but Im too old for that. I still want to mountain bike the Continental Divide, but Im too old for that. I still want to hike Mt. Fuji, but hey Im too old for that. Or am I? Do Over!

I dont need to be competitive to have fun. I dont need to break records to feel alive. I dont need to *be* young to *feel* young. And I know it begins with attitude; with my head, and with my heart.

We have made a business out of developing products to help reverse the effects of Time on our bodies. *Now* is always the time to reverse the effects on our minds. Ask for a Do Over. Heck! *Demand* a Do Over! It is up to you.

After all, isnt it about Time?

Now, where did I put that map of Fuji