There's a profound truth to the saying, "It's not the cost of the gift, but the thought behind it." Gifts of jewelry create precious memories, yet all too often the person giving the gift feels as though he must spend more than he can afford in order to demonstrate his feelings to the woman he loves. Unfortunately, the jewelry industry often reinforces this belief, going so far as to offer guidelines about what a man should spend on an engagement ring, for example. (The "guideline" is two months' salary.)

For most men, it's not realistic to go deeply into debt in order to buy jewelry. Indeed, extravagant jewelry often is locked in a vault or a safe, rather than being worn and enjoyed by the recipient. There are many affordable rings available that can express feelings of love and appreciation, and which will be worn with pride by the recipient. Discount rings can be unique and elegant, with a style that mimics the most costly designer jewelry. In contrast to guidelines provided by the jewelry industry, you can buy affordable rings that your recipient will treasure.

When selecting a ring, think about the setting. A 10k gold ring is as beautiful as a 14k gold ring, but is a more affordable purchase. A 10k gold ring setting can be found in both yellow gold and white gold, and will set off the stones just as beautifully as a 14k setting.

The next element to consider is the gem stone. A natural gem stone will come to life in a 10k gold ring setting. Peridot, blue topaz, citrine, amethyst, ruby, garnet, emerald, and sapphire would each make for the perfect natural gem stone to coordinate with a 10k gold ring setting.

Finally, when considering buying affordable rings, think about the size and cut of the natural gem stone. Although the jewelry industry would lead you to believe that bigger is better, a number of small stones in an elegant and unique designer setting can be even more striking than a single large natural gem stone. For example, imagine ten small round cut diamonds on either side of five small rubies in a 10k gold ring setting. Or consider the glitter and sparkle of six marquise cut blue topaz stones set as flower petals surrounded by thirteen small round cut diamonds. Nine small round cut diamonds in a heart shaped setting with an elegant band can be breathtaking.

Whether you're looking for a promise ring, an engagement ring, or a gift for that special anniversary, birthday, or Valentine's Day present, you don't have to spend a fortune. Affordable rings will convey your feelings and be worn with appreciation by the woman you love.