Perhaps one of the most attractive benefits of podcasting is the Power of Choice. The podcast audience can choose: - What content they consume
- When they consume their content of choice
- Where they consume their content of choice.
The podcasters can choose:- What type of show they will post.
- What content will be included in their show.
- When they want to post their content.
- How they post their content.
In today's fast moving world you'll reach a much wider audience when you give them the option to consume your content on their terms.Here's just a few real examples of traditional media and business giving their audience the power of choice through podcasting: - Traditional radio stations are offering segments of their shows as podcasts
- Tivocast is launching which will bring internet audio and video to real televisions.
- Mobilecasting makes True wirless podcasting possible. Consumers can subscribe and listen to podcasts right from their cell phones and other mobile devices connected to the internet.
- Internet streaming radio giants are offering their shows as podcasts.
- Internet marketers are publishing their tele conferences as podcasts knowing not everyone interested can make the call on time.
- Weather reports are available as podcasts
- Schools and Universities are making their classes available as podcasts.
Why is traditional media and business adopting podcasting so quickly?They must make their content available on-demand. It is critical that you give your target audience the choice of when, where and how they consume your content. |
