Content is king and keywords count when it comes to attracting search engines but any old content will not do if you also want to keep your visitors coming back for more (more clicks on your Adsense adverts, more opportunities to buy your products...).

The typical content you get from many sites selling articles (the so-called Private Label Rights or PLR article sites) will have your visitors clicking away from your site faster than the speed of light.

What keeps your visitors on your site and turns them into repeat visitors is quality information.

Can you achieve that without

* toiling for hours researching and writing original articles

* using content from article sites which you pay for with the author's link (leading visitors right out of your site)?

Yes you can, if you choose your PLR articles with care

1. Use quality articles

Make sure that the articles you select impart useful information. Did you learn anything from reading it yourself? Will your visitor find it helpful or get annoyed at the time they wasted clicking on your link?

2. Keep keywords natural

It's a good idea to "seed" your PLR article with the keyword or keyword phrase you are trying to target with your web page to attract the search engines. But don't add so many keywords that the reader thinks you don't know how to write and the search engines suspect you of spamming them.

3. Add your own ideas

There are a number of dubious utilities around which will automatically add content to your articles "to make them unique". Actually many add words which make no sense at all in the context of the article. All that means is you can kiss goodbye to your visitor - they won't be back. If you use these content generators make sure the article still makes some sense.

Far better however is to actually take a couple of minutes to read the article and add to the information given if you can. If it's a subject you're not familiar with try and combine your articles in a different way or do a little research to add a new point. Then you really are providing value to your visitors with just a little extra effort.

4. Pay only for what you need

You will generally find that PLR articles are for sale in membership sites where you get hundreds of articles each month and thousands of members have access to the same articles. Unfortunately the vast majority of articles are poor quality and cover subjects which have no relevance to your websites! Instead use a PLR site which offers packs of quality articles to a limited number of people and will let you pay only for those packs you choose to use.

Copyright 2006, Janice Small